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|Thursday, May 08, 2014|
BY MARK BLAINE | OB BLOGGER
Local news is valuable, but for nearly two decades, digital publishers have struggled to scale a sustainable local news product. Portland is about to be the testing ground for one of the next round of innovators as GoLocalPDX gears up to launch another local news website.
GoLocalPDX may be different than what came before in national, scalable local news efforts: It has grown a financial footing in two medium-sized New England cities, which have been hard hit by the economy. GoLocal’s co-founder Josh Fenton puts the business side of the startup first, which may sound strange to read in a business journal but the buzz around many startup news organizations nowadays still centers on the need to fix news rather than build business.
GoLocal sells ads, makes a profit, and squeezes the bottom line, as Ken Doctor reports in his Newsonomics report in the Nieman Journalism Lab about local news trends. The news that it publishes is different from what you’d see in a traditional outlet, and its playbook includes the stuff that is working now in digital at sites like BuzzFeed. GoLocal relies on columnists – Mindsetters – who range from former members of Congress and former elected state officials to bloggers and community activists.
Expect lists and short bits and bites of information. Although the company does pride itself on its “commitment to invest in high quality enterprise journalism,” it likely won’t have enough staff to have someone regularly camped out at local government meetings. That era of comprehensive coverage of local government by independent news organizations may be nearing a close, anyway, as many non-profit news startups have shown with a focus on deep-dive, called-shot stories that can be executed by a handful of staff.
GoLocalPDX will enter a market very different from its eastern roots in Providence, R.I., with GoLocalProv and Worcester, Mass., with GoLocalWorcester, and the jump across the country was intended to make GoLocal a national player in local news.
There’s a nuance to local news that hasn’t scaled in past attempts. Patch, AOL’s broad attempt to build a scaled local news presence, collapsed earlier this year, and Everyblock, the Knight Foundation–funded hyperlocal news startup that once reached 19 cities, has had a fitful history, relaunching in Chicago in late 2013 after being dormant for 10 months. As far back as 1997, Microsoft chased local content with Sidewalk, an expensive early effort at finding the balance between a potentially lucrative local ad market and content that readers found valuable.
GoLocalPDX will have to capture the sense of place of Portland to be accepted, and this is what has likely made other iterations of scalable local news products struggle.
“It’s the hype part of hyperlocal that’s been overplayed. Local is local – we know it when we see it, and we know when it’s well-done and when it isn’t,” Doctor writes. Hyperlocal hasn’t yet found an algorithmic secret sauce, and it still relies on the sensibilities of the people developing and managing the content.
Portland has a number of news outlets that capture the essence of the city well, so it will be interesting to see how GoLocalPDX establishes its voice. Local news done well reflects the zeitgeist of a place, and Portland is into being authentically Portland.
Mark Blaine blogs on the media biz for Oregon Business.
Wednesday, August 27, 2014
BY KIM MOORE
A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.
Wednesday, October 15, 2014
BY DIANE BUISMAN
Some common misconceptions employers have about marijuana.
Friday, October 17, 2014
BY TOM COX | OB BLOGGER
How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Tuesday, August 26, 2014
BY LINDA BAKER
David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.
Tuesday, August 26, 2014
BY VIVIAN MCINERNY
Craft beer comes to Mount Angel.
Thursday, September 25, 2014
BY AMY MILSHTEIN
To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?
|The 100 Best Nonprofits to Work for in Oregon 2014|
|A Recipe for Success|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Finding a health insurance plan that makes both financial sense for the bottom line and provides choice for plan participants is a huge challenge for employers.
The right financing at the right time is critical for small businesses to succeed.
Among Oregon universities, Oregon Tech is special in the way it incorporates applied research into the curricula of every department.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.