How to boost web traffic

| Print |  Email
Thursday, April 10, 2014

04.10.14 seo-trafficBY JESSICA RIDGWAY | OB WEB EDITOR

How do you boost your website rankings given all the other stuff that appears on Google, Yahoo and other search engines?

SEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.

  • Make sure the title tag of your website (the site’s title which appears at the top of the browser/in open tabs) describes what the page is about. “Home is not a descriptive word for your home page,” said Kevin Getch of Webfor, a digital marketing agency.

  • Post high-quality content. And content goes beyond text — it’s everything that users view, read and consume on your site. Due to Natural Language Processing, Google is now capable of gaining a deeper understanding of a site’s content and a user’s search; so think in terms of topics rather than keywords.

  • “Embrace Google+ communities,” says Alex Peerenboom of Anvil Media. Not only can you promote your business and interact with prospective clients in these communities, but you can find SEO advice and communicate directly with SEO experts to help better your website.

  • Use free tools, like SEMRush, Majestic SEO and MOZ, to view your SEO rankings and compare them with your competition.

  • Educate yourself about SEO. “If you don’t know what something means, Google it," says Kevin Bekker of the Oregonian Media Group. Understanding SEO can be highly complicated, but there are resources online that can explain how to increase your website’s presence. (Matt Cutts, the head of Google’s Webspam team, provides SEO video tips on his blog.)

Revamping a website can be a crazy and convoluted process. Develop a strategy and set goals before venturing into your site’s backend.

 

More Articles

Bike Chic: 7 stylish options for cyclists

April 2015
Thursday, March 26, 2015

Cycling to work is all the rage. But not everyone wants to arrive at the office messy, sweaty — and unfashionable.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...

The 100 Best Companies to Work For in Oregon

March 2015
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees. 


Read more...

Get on the bus!

April 2015
Thursday, March 19, 2015
BY APRIL STREETER

How the private sector can ride the next transit revolution.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS