How to boost web traffic

| Print |  Email
Thursday, April 10, 2014

04.10.14 seo-trafficBY JESSICA RIDGWAY | OB WEB EDITOR

How do you boost your website rankings given all the other stuff that appears on Google, Yahoo and other search engines?

SEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.

  • Make sure the title tag of your website (the site’s title which appears at the top of the browser/in open tabs) describes what the page is about. “Home is not a descriptive word for your home page,” said Kevin Getch of Webfor, a digital marketing agency.

  • Post high-quality content. And content goes beyond text — it’s everything that users view, read and consume on your site. Due to Natural Language Processing, Google is now capable of gaining a deeper understanding of a site’s content and a user’s search; so think in terms of topics rather than keywords.

  • “Embrace Google+ communities,” says Alex Peerenboom of Anvil Media. Not only can you promote your business and interact with prospective clients in these communities, but you can find SEO advice and communicate directly with SEO experts to help better your website.

  • Use free tools, like SEMRush, Majestic SEO and MOZ, to view your SEO rankings and compare them with your competition.

  • Educate yourself about SEO. “If you don’t know what something means, Google it," says Kevin Bekker of the Oregonian Media Group. Understanding SEO can be highly complicated, but there are resources online that can explain how to increase your website’s presence. (Matt Cutts, the head of Google’s Webspam team, provides SEO video tips on his blog.)

Revamping a website can be a crazy and convoluted process. Develop a strategy and set goals before venturing into your site’s backend.

 

More Articles

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

Three problems with Obama's immigration order

News
Wednesday, November 26, 2014

BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR112614-immigration-thumb

By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.


Read more...

Leading with the right brain

News
Tuesday, December 09, 2014
120914-manderson-thumbBY LINDA BAKER

On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.


Read more...

Top stories in 2014

The Latest
Thursday, December 18, 2014
10-listthumb

2014 was a year of wild contradictions, fast-paced growth and unexpected revelations.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

Free Falling

Contributed Blogs
Thursday, December 18, 2014
121714-oilprice-thumbBY JASON NORRIS | OB CONTRIBUTOR

The implosion of the energy complex: The best thing for low oil prices is low oil prices.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS