Home News How to boost web traffic

How to boost web traffic

| Print |  Email
Thursday, April 10, 2014

04.10.14 seo-trafficBY JESSICA RIDGWAY | OB WEB EDITOR

How do you boost your website rankings given all the other stuff that appears on Google, Yahoo and other search engines?

SEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.

  • Make sure the title tag of your website (the site’s title which appears at the top of the browser/in open tabs) describes what the page is about. “Home is not a descriptive word for your home page,” said Kevin Getch of Webfor, a digital marketing agency.

  • Post high-quality content. And content goes beyond text — it’s everything that users view, read and consume on your site. Due to Natural Language Processing, Google is now capable of gaining a deeper understanding of a site’s content and a user’s search; so think in terms of topics rather than keywords.

  • “Embrace Google+ communities,” says Alex Peerenboom of Anvil Media. Not only can you promote your business and interact with prospective clients in these communities, but you can find SEO advice and communicate directly with SEO experts to help better your website.

  • Use free tools, like SEMRush, Majestic SEO and MOZ, to view your SEO rankings and compare them with your competition.

  • Educate yourself about SEO. “If you don’t know what something means, Google it," says Kevin Bekker of the Oregonian Media Group. Understanding SEO can be highly complicated, but there are resources online that can explain how to increase your website’s presence. (Matt Cutts, the head of Google’s Webspam team, provides SEO video tips on his blog.)

Revamping a website can be a crazy and convoluted process. Develop a strategy and set goals before venturing into your site’s backend.

 

More Articles

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS