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|Tuesday, March 25, 2014|
BY VIVIAN MCINERNY | OB BLOGGER
Publishing a celebrity author is like backing a horse that has a head start in the race. It’s a pretty safe bet.
That may explain why mouth piece Rush Limbaugh and rolling stoner Keith Richards both landed children’s book deals. Limbaugh’s picture book features a time-traveling character who looks like a bobble-head version of the author and meets up with exceptional Americans of yore. It’s a best seller. Count on Richards’ upcoming book to take the kids on different kind of trip. And sell as well.
Another surefire publishing move; reprint a book based on a popular movie based on a popular book. That’s the circle of life, book biz style.
Portland writer Cheryl Strayed is bound to enjoy second wind sales of her already best selling memoir Wild when the movie version with Reese Witherspoon comes out later this year, and we couldn’t be happier for her.
For a writer to set in motion the multimillion-dollar machinery with a start-up consisting mostly of a keyboard and imagination is manufacturing of the most exquisite kind.
Oregon is home not only to many fine writers but also several accomplished small publishers,
Hawthorne is a small shop. Publisher/editor Rhonda Hughes says they employ three full-time staff and two freelancers, and have “two to three” unpaid interns at any given time. The literary press established in 2001 is, according to its online manifesto, dedicated to “finding superb writing and giving it the attention it deserves.” And they are pretty good at it judging from the many literary accolades and awards garnered.
They receive about 100 manuscript submissions per year, says Hughes, and accept six. Coincidentally, those odds are similar to student applicants accepted each year to Harvard.
“Our first print runs vary depending on pre-sales figures,” Hughes wrote in email exchange. It seemed fitting to communicate with a publisher via written word. “When a book sells through its first run, we reprint.” Hawthorne Books must sell 5,000 copies of a title, Hughes estimates, for it to be economically feasible. They achieve that in part with what she calls, “a kick-ass publicity campaign” through social media and other venues.
“We send out at least 200 (review) copies to print, air, and television media,” said Hughes. “Our coverage is extensive. We also set up national book tours that can include anywhere from 3 to 17 cities.”
Their top seller to date is The Well and the Mine by Gin Phillips, a literary novel set in a small Alabama coal mining town that explores the importance of community and hope in hard times. “We sold 38,000 copies,” says Hughes. “It was a Barnes & Noble Discover New Writers Award Winner, and then we sold the rights to Riverhead Books (a division of Penguin Group) and they sold another 38,000 copies.”
According to Publishers Weekly less than one percent of books published become best sellers. In other words, if you are looking to make a quick buck you may have better luck flipping ocean front property in Iowa. Small presses are often more willing to risk publishing work that may never make big bank but enriches readers in other incalculable ways.
That is a story with a happy ending.
Vivian McInerny blogs on popular culture for Oregon Business.
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN
A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Tuesday, January 27, 2015
BY JACOB PALMER
Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.
Monday, January 26, 2015
BY BRIAN LIBBY
Matt French opens up South Waterfront.
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF
An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.
Monday, January 26, 2015
BY KIM MOORE
After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.
Thursday, January 08, 2015
BY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED
Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.