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|Tuesday, March 11, 2014|
BY MARK BLAINE | OB BLOGGER
Then they started to build by dismantling a lot of what came before. A media company of this ilk doesn’t just print papers; its people think like developers who are able to pivot in the face of challenge and trust the inherent skill an talent of the team. He challenged his team: If you had $750,000 (annual operating budget) from a venture capitalist, what would you build?
Frank liked to quote a finding from the Pew Research Center for the People and the Press that showed the phenomenon statistically In 2006, 20% of college-age people said they read the newspaper every day. In 2008, that number was 14%. In 2010, it was 7%.
If 2012 had been good, the decade before didn’t offer much confidence. The publication had been doing the same thing every year for less and less gain and was on a trend to eat away those reserves. Then what? Frank set about changing culture and bottom line, building a sense of what’s possible and taking a risk with his own career. So you’re going back to be the publisher of the college newspaper that you used to edit? It sounded like the pitch for a buddy comedy movie.
They settled on a simple formula: “We can do the journalism that matters most — and cut out the rest,” the team wrote in its manifesto. “In other words, the web will be the ‘what’ happened and the print will be the ‘how and why.’” They grew their presence in social media, built a creative agency and launched careers in news, yes, but also in design, advertising and digital development. They won College Newspaper of the Year.
The Emerald is independent. It’s nested in the University of Oregon and is an institution there, but it’s an institution within the institution, meaning that the sustainability of the publication depends entirely on the business acumen of its team. They get no money from the University. So it’s a publication that deals with the same market forces that any other publication deals with, with one hitch: Its core readership wants its media in very different forms than what keeps newspapers elsewhere hanging on.
The Emerald isn’t reflective of other media out there. It isn’t “like” bigger news organizations, only smaller. It is the on the cutting edge of sustainable news without splashy grants or benefactors.
Ryan Frank stood in front of a packed staff meeting on Friday, March 7, the screen behind him illuminated with the short-in-years, long-in-accomplishment timeline for the Emerald Media Group. From the beginning, he hadn’t planned on being here for more than a few years and now his time was up. Later this month he will start as the political editor for the Las Vegas Sun and will hand the job off to to the new publisher, Charlie Weaver.
Frank has so much to be proud of in his time – back – at the Emerald because he created something that only that farewell meeting could show, a new energy and passion for news in both for print and pixels. We will miss him in the neighborhood.
Mark Blaine blogs on the media biz for Oregon Business.
Thursday, July 30, 2015
Activists have suspended themselves from the St. Johns Bridge in Portland, slowing an icebreaker's departure for the Arctic.
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Friday, July 10, 2015
BY AMY MILSHTEIN
When gossip crosses the line.
Wednesday, July 15, 2015
We asked readers how Obamacare has impacted their business.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Farm in a Box|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
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A look back at the shifting sands of Portland’s growth and development.