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|Tuesday, March 11, 2014|
BY MARK BLAINE | OB BLOGGER
Then they started to build by dismantling a lot of what came before. A media company of this ilk doesn’t just print papers; its people think like developers who are able to pivot in the face of challenge and trust the inherent skill an talent of the team. He challenged his team: If you had $750,000 (annual operating budget) from a venture capitalist, what would you build?
Frank liked to quote a finding from the Pew Research Center for the People and the Press that showed the phenomenon statistically In 2006, 20% of college-age people said they read the newspaper every day. In 2008, that number was 14%. In 2010, it was 7%.
If 2012 had been good, the decade before didn’t offer much confidence. The publication had been doing the same thing every year for less and less gain and was on a trend to eat away those reserves. Then what? Frank set about changing culture and bottom line, building a sense of what’s possible and taking a risk with his own career. So you’re going back to be the publisher of the college newspaper that you used to edit? It sounded like the pitch for a buddy comedy movie.
They settled on a simple formula: “We can do the journalism that matters most — and cut out the rest,” the team wrote in its manifesto. “In other words, the web will be the ‘what’ happened and the print will be the ‘how and why.’” They grew their presence in social media, built a creative agency and launched careers in news, yes, but also in design, advertising and digital development. They won College Newspaper of the Year.
The Emerald is independent. It’s nested in the University of Oregon and is an institution there, but it’s an institution within the institution, meaning that the sustainability of the publication depends entirely on the business acumen of its team. They get no money from the University. So it’s a publication that deals with the same market forces that any other publication deals with, with one hitch: Its core readership wants its media in very different forms than what keeps newspapers elsewhere hanging on.
The Emerald isn’t reflective of other media out there. It isn’t “like” bigger news organizations, only smaller. It is the on the cutting edge of sustainable news without splashy grants or benefactors.
Ryan Frank stood in front of a packed staff meeting on Friday, March 7, the screen behind him illuminated with the short-in-years, long-in-accomplishment timeline for the Emerald Media Group. From the beginning, he hadn’t planned on being here for more than a few years and now his time was up. Later this month he will start as the political editor for the Las Vegas Sun and will hand the job off to to the new publisher, Charlie Weaver.
Frank has so much to be proud of in his time – back – at the Emerald because he created something that only that farewell meeting could show, a new energy and passion for news in both for print and pixels. We will miss him in the neighborhood.
Mark Blaine blogs on the media biz for Oregon Business.
Friday, March 13, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Ten startups have secured venture capital, angel or seed funding in 2015.
Wednesday, March 04, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
On Wednesday night, a couple days ahead of the 2015 season kickoff, Major League Soccer and the Players Union reached an agreement.
Friday, February 27, 2015
PHOTOS BY JASON E. KAPLAN
Images from the 2015 celebration of Oregon's great workplaces.
Friday, March 20, 2015
BY OB STAFF
Join us to celebrate and network with Oregon’s best green workplaces!
Friday, March 27, 2015
BY LINDA BAKER
My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.
Thursday, March 26, 2015
BY JACOB PALMER
Power lunching at the Court Street Dairy Lunch in Salem.
Wednesday, April 08, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?
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Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.