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|Tuesday, March 11, 2014|
BY MARK BLAINE | OB BLOGGER
Then they started to build by dismantling a lot of what came before. A media company of this ilk doesn’t just print papers; its people think like developers who are able to pivot in the face of challenge and trust the inherent skill an talent of the team. He challenged his team: If you had $750,000 (annual operating budget) from a venture capitalist, what would you build?
Frank liked to quote a finding from the Pew Research Center for the People and the Press that showed the phenomenon statistically In 2006, 20% of college-age people said they read the newspaper every day. In 2008, that number was 14%. In 2010, it was 7%.
If 2012 had been good, the decade before didn’t offer much confidence. The publication had been doing the same thing every year for less and less gain and was on a trend to eat away those reserves. Then what? Frank set about changing culture and bottom line, building a sense of what’s possible and taking a risk with his own career. So you’re going back to be the publisher of the college newspaper that you used to edit? It sounded like the pitch for a buddy comedy movie.
They settled on a simple formula: “We can do the journalism that matters most — and cut out the rest,” the team wrote in its manifesto. “In other words, the web will be the ‘what’ happened and the print will be the ‘how and why.’” They grew their presence in social media, built a creative agency and launched careers in news, yes, but also in design, advertising and digital development. They won College Newspaper of the Year.
The Emerald is independent. It’s nested in the University of Oregon and is an institution there, but it’s an institution within the institution, meaning that the sustainability of the publication depends entirely on the business acumen of its team. They get no money from the University. So it’s a publication that deals with the same market forces that any other publication deals with, with one hitch: Its core readership wants its media in very different forms than what keeps newspapers elsewhere hanging on.
The Emerald isn’t reflective of other media out there. It isn’t “like” bigger news organizations, only smaller. It is the on the cutting edge of sustainable news without splashy grants or benefactors.
Ryan Frank stood in front of a packed staff meeting on Friday, March 7, the screen behind him illuminated with the short-in-years, long-in-accomplishment timeline for the Emerald Media Group. From the beginning, he hadn’t planned on being here for more than a few years and now his time was up. Later this month he will start as the political editor for the Las Vegas Sun and will hand the job off to to the new publisher, Charlie Weaver.
Frank has so much to be proud of in his time – back – at the Emerald because he created something that only that farewell meeting could show, a new energy and passion for news in both for print and pixels. We will miss him in the neighborhood.
Mark Blaine blogs on the media biz for Oregon Business.
Saturday, December 13, 2014
The president of LaPorte & Associates lets us in on his day-to-day life.
Thursday, December 18, 2014
BY JASON NORRIS | OB CONTRIBUTOR
The implosion of the energy complex: The best thing for low oil prices is low oil prices.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Friday, January 02, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
Friday, December 12, 2014
BY LINDA BAKER
Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.
Thursday, January 15, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Consumers love the savings they get from low oil prices, but how has business been affected?
Real Time - Oregon Business
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|Corner Office: Pam Edstrom|
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|Corner Office: Timothy Mitchell|
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Port of Morrow's business-ready attitude has a surprising global impact.
Through its support of the arts, the Cultural Trust is strengthening the business community.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.
Featuring Oregon Department of Agriculture Director Katy Coba along with high-profile Oregon Ag attorney Tim Bernasek whose recent matters include representing the Oregon wheat farmer who discovered unreleased “Roundup Ready” resistant GMO wheat growing in his fields.