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|Tuesday, March 11, 2014|
BY MARK BLAINE | OB BLOGGER
Then they started to build by dismantling a lot of what came before. A media company of this ilk doesn’t just print papers; its people think like developers who are able to pivot in the face of challenge and trust the inherent skill an talent of the team. He challenged his team: If you had $750,000 (annual operating budget) from a venture capitalist, what would you build?
Frank liked to quote a finding from the Pew Research Center for the People and the Press that showed the phenomenon statistically In 2006, 20% of college-age people said they read the newspaper every day. In 2008, that number was 14%. In 2010, it was 7%.
If 2012 had been good, the decade before didn’t offer much confidence. The publication had been doing the same thing every year for less and less gain and was on a trend to eat away those reserves. Then what? Frank set about changing culture and bottom line, building a sense of what’s possible and taking a risk with his own career. So you’re going back to be the publisher of the college newspaper that you used to edit? It sounded like the pitch for a buddy comedy movie.
They settled on a simple formula: “We can do the journalism that matters most — and cut out the rest,” the team wrote in its manifesto. “In other words, the web will be the ‘what’ happened and the print will be the ‘how and why.’” They grew their presence in social media, built a creative agency and launched careers in news, yes, but also in design, advertising and digital development. They won College Newspaper of the Year.
The Emerald is independent. It’s nested in the University of Oregon and is an institution there, but it’s an institution within the institution, meaning that the sustainability of the publication depends entirely on the business acumen of its team. They get no money from the University. So it’s a publication that deals with the same market forces that any other publication deals with, with one hitch: Its core readership wants its media in very different forms than what keeps newspapers elsewhere hanging on.
The Emerald isn’t reflective of other media out there. It isn’t “like” bigger news organizations, only smaller. It is the on the cutting edge of sustainable news without splashy grants or benefactors.
Ryan Frank stood in front of a packed staff meeting on Friday, March 7, the screen behind him illuminated with the short-in-years, long-in-accomplishment timeline for the Emerald Media Group. From the beginning, he hadn’t planned on being here for more than a few years and now his time was up. Later this month he will start as the political editor for the Las Vegas Sun and will hand the job off to to the new publisher, Charlie Weaver.
Frank has so much to be proud of in his time – back – at the Emerald because he created something that only that farewell meeting could show, a new energy and passion for news in both for print and pixels. We will miss him in the neighborhood.
Mark Blaine blogs on the media biz for Oregon Business.
Wednesday, August 19, 2015
BY KIM MOORE
A conversation with Chris Maples, president of the Oregon Institute of Technology.
Thursday, September 24, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Oregon's population is booming, and so are rental costs.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Thursday, September 10, 2015
BY KIM MOORE
Oregon is set to become a hub of a new type of wooden building design as a southern Oregon timber company becomes the first certified manufacturer of a high-tech wood product, known as cross-laminated timber, or CLT.
Tuesday, August 18, 2015
BY JASON NORRIS | CFA
Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.
Tuesday, September 15, 2015
BY LINDA BAKER
The 2016 presidential election is shaping up to be the year of the outsider, with Bernie Sanders and Donald Trump capturing leads in the polls and the headlines. In Portland, Wheeler vs. Hales is bucking the outlier trend.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Keep Pendleton Weird|
|Cream of the Crop|
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Over 300 attendees will gather to learn from 50+ regional leaders pushing the sustainability needle forward. GoGreen Portland offers a distinct platform of bringing people together across industries and sectors to build viable networks and cross-pollinate best practices throughout the regional business community.