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|Thursday, February 20, 2014|
BY VIVIAN MCINERNY | OB BLOGGER
Sports Illustrated recently revealed its latest swimsuit cover model and she’s a real doll. And by that we mean she is an actual plastic toy. Anybody else think Barbie looked airbrushed?
The editorial decision to put a child’s pretty plaything on what is primarily a men’s magazine makes perfect sense if the intention of said magazine was to induce a pandemic outbreak of the heebie-jeebies.
Otherwise? Well, never mind. The cover did get us thinking about the business of real models, you know, the type with heartbeats and such. While precious few in the world acquire the supermodel status and big bucks of a Kate Moss, Heidi Klum, or Gisele Bundchen, plenty of men and women earn a bit of income posing for the camera.
Justin Habel, owner of Q6 Talent in Portland, has ushered the careers of hundreds of Northwest models and actors since 1989. “Model rates are notoriously better than actors,” he says.
A model working in Portland typically earns $1,000-$2,500 per day. A few national clients, says Habel, pay as high as $4,000 a day. But, of course, most models don’t work anywhere near every day. The Model Alliance, a not-for-profit group advocating for models working in the American fashion industry, estimated in 2012 that the average working model earned about $27,000 annually. Part-time models and men bring in less. And in the Portland market most models work part-time.
“Retail used to be the biggest employer,” says Habel. But as stores including Meier & Frank, Bon Marche, Robinsons-May, Macy’s West, Frederick & Nelson, and Mervyns consolidated — or folded — modeling jobs shifted. Now a few large umbrella companies produce advertising images, usually in New York, to distribute nationwide. Daily, full-page, regional retail ads, once the staple of newspapers, have dwindled.
On the other hand, Habel points out, the proliferation of new media opportunities have made up for the initial slack in model bookings. Before only the big guns could afford the costs of ad production and placement. Now that it’s relatively inexpensive to target customers through Web sites and social media avenues, more small independent companies can afford to incur the cost of producing those images with professional photographers, stylists and models.
And the hunger for new images is insatiable. Portland models are also fortunate to have apparel companies including Columbia Sportswear, Icebreaker, Nike, Norm Thompson, Pendleton, Sahalie and others that hire models not only for photography campaigns but also for in-house runway shows and as fit models. In addition, the many ad agencies in town often need model talent for less glamorous but lucrative modeling jobs.
“The lines (between models and actors) are sort of blurring. New media is dominating everything,” says Habel.
Even so, any model who really wants a shot at the big time must leave Portland. Q6 works with several prominent models’ agents in New York placing models in that market. An agent is primarily responsible for finding and booking jobs for models and handling the billing. For that service, they earn a 20 percent cut of the model’s income, and bill the client an additional 20% fee. Say, a retailer hires a model for a shoot for $1,000. The agent will earn a total of $400.
Q6 has three bookers, including Habel, and an office manager. They represent about 210 models. And while most are part-time, Habel says a few work full time. Additional Portland-based agencies include Muse Models, Option Model and Media, Ryan Artists, and others.
Q6 placed Grant High School and University of Oregon graduate Kate Goodling with Ford Models. Goodling moved to New York City in June 2013 after college and hit the ground running. Already, she’s walked in almost every major designer runway show in New York and Paris, and has appeared in numerous editorial and advertising images. Q6 agent Jonny Shultz who “discovered” Goodling, recently joined Ford Models as a talent scout. He’ll remain in Portland but will travel frequently in search of new faces and to look after Ford Models on the road.
The speed at which Goodling’s career took off is rare, says Habel, and she has the maturity and perspective at age 23 to handle it. “As long as the industry is ok with bringing in the girls who are older, I think it’s a great trend,” says Habel.
But please, no Barbie Dolls.
Vivian McInerny blogs on popular culture for Oregon Business.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Monday, September 28, 2015
BY JOE CORTRIGHT
Corporate headquarters are no longer a marker of economic prowess.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Friday, October 02, 2015
BY KIM MOORE
Our intrepid (and expecting) research editor finds the child care search involves long waiting lists, costly fees and no certainty of securing a place before she goes back to work.
Thursday, August 06, 2015
Car and ride sharing services have taken urban areas by storm. Low-income and suburban communities are left at the curb.
Monday, September 28, 2015
BY JACOB PALMER
“There wasn’t a reason shaving with a straight razor should have been taken over by shaving with disposable razors.”
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|One Tough Mayor|
|100 Best Nonprofits: Working for equality inside and out|
|Cream of the Crop|
|Keep Pendleton Weird|
Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!
Promoting from within its own ranks, PacificSource Health Plans has tapped Tony Kopki to head its commercial lines of business in Oregon, Idaho and Montana. In his new role as Vice President of Commercial Programs, Kopki will provide strategic, product and market leadership for PacificSource’s commercial programs.
Thomson brings 25 years of healthcare experience in provider relations, sales, marketing and communications.