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|Thursday, February 20, 2014|
BY VIVIAN MCINERNY | OB BLOGGER
Sports Illustrated recently revealed its latest swimsuit cover model and she’s a real doll. And by that we mean she is an actual plastic toy. Anybody else think Barbie looked airbrushed?
The editorial decision to put a child’s pretty plaything on what is primarily a men’s magazine makes perfect sense if the intention of said magazine was to induce a pandemic outbreak of the heebie-jeebies.
Otherwise? Well, never mind. The cover did get us thinking about the business of real models, you know, the type with heartbeats and such. While precious few in the world acquire the supermodel status and big bucks of a Kate Moss, Heidi Klum, or Gisele Bundchen, plenty of men and women earn a bit of income posing for the camera.
Justin Habel, owner of Q6 Talent in Portland, has ushered the careers of hundreds of Northwest models and actors since 1989. “Model rates are notoriously better than actors,” he says.
A model working in Portland typically earns $1,000-$2,500 per day. A few national clients, says Habel, pay as high as $4,000 a day. But, of course, most models don’t work anywhere near every day. The Model Alliance, a not-for-profit group advocating for models working in the American fashion industry, estimated in 2012 that the average working model earned about $27,000 annually. Part-time models and men bring in less. And in the Portland market most models work part-time.
“Retail used to be the biggest employer,” says Habel. But as stores including Meier & Frank, Bon Marche, Robinsons-May, Macy’s West, Frederick & Nelson, and Mervyns consolidated — or folded — modeling jobs shifted. Now a few large umbrella companies produce advertising images, usually in New York, to distribute nationwide. Daily, full-page, regional retail ads, once the staple of newspapers, have dwindled.
On the other hand, Habel points out, the proliferation of new media opportunities have made up for the initial slack in model bookings. Before only the big guns could afford the costs of ad production and placement. Now that it’s relatively inexpensive to target customers through Web sites and social media avenues, more small independent companies can afford to incur the cost of producing those images with professional photographers, stylists and models.
And the hunger for new images is insatiable. Portland models are also fortunate to have apparel companies including Columbia Sportswear, Icebreaker, Nike, Norm Thompson, Pendleton, Sahalie and others that hire models not only for photography campaigns but also for in-house runway shows and as fit models. In addition, the many ad agencies in town often need model talent for less glamorous but lucrative modeling jobs.
“The lines (between models and actors) are sort of blurring. New media is dominating everything,” says Habel.
Even so, any model who really wants a shot at the big time must leave Portland. Q6 works with several prominent models’ agents in New York placing models in that market. An agent is primarily responsible for finding and booking jobs for models and handling the billing. For that service, they earn a 20 percent cut of the model’s income, and bill the client an additional 20% fee. Say, a retailer hires a model for a shoot for $1,000. The agent will earn a total of $400.
Q6 has three bookers, including Habel, and an office manager. They represent about 210 models. And while most are part-time, Habel says a few work full time. Additional Portland-based agencies include Muse Models, Option Model and Media, Ryan Artists, and others.
Q6 placed Grant High School and University of Oregon graduate Kate Goodling with Ford Models. Goodling moved to New York City in June 2013 after college and hit the ground running. Already, she’s walked in almost every major designer runway show in New York and Paris, and has appeared in numerous editorial and advertising images. Q6 agent Jonny Shultz who “discovered” Goodling, recently joined Ford Models as a talent scout. He’ll remain in Portland but will travel frequently in search of new faces and to look after Ford Models on the road.
The speed at which Goodling’s career took off is rare, says Habel, and she has the maturity and perspective at age 23 to handle it. “As long as the industry is ok with bringing in the girls who are older, I think it’s a great trend,” says Habel.
But please, no Barbie Dolls.
Vivian McInerny blogs on popular culture for Oregon Business.
Monday, April 27, 2015
10 briefcases that mean business.
Wednesday, April 01, 2015
BY LINDA BAKER
Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.
Thursday, April 09, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.
Friday, May 22, 2015
BY AMY MILSHTEIN
Astrid Scholz scales up sustainability.
Friday, May 22, 2015
BY KIM MOORE
As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.
Monday, April 27, 2015
BY LINDA BAKER
A longtime technologist and entrepreneur, Dwayne Johnson, 53, is managing partner of PDXO/GlobeThree Ventures, a strategy and business consultancy in Portland.
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST
Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
Sussman Shank LLP served as lead counsel for both the sale of 9 assisted living, memory care, and independent living campuses in Washington, Oregon, and California to a publicly-traded REIT, and the acquisition of 11 single-tenant net lease properties. This transaction was unique because it included both the sale of licensed senior housing facilities and a complicated 1031 tax deferred exchange transaction.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.