Bend SEO revolution evolves

| Print |  Email
Wednesday, August 21, 2013

BY ERIC FLOWERS | BEND CORRESPONDENT

08.22.13 Blog DanHobinDan Hobin spent the first chapter of his professional life riding the dot-com boom in Silicon Valley where he sharpened his management skills as an executive at startups like Beyond.com and the popular self-publishing platform SmashCast. His career path took a turn, however, when he and his wife came to Bend for a wedding more than a decade ago and fell in love with the town. Hobin saw not only mountains and rivers but a small city on the verge of emerging as a tech hub. Rather than wait for the boom, Hobin jumped in at the leading edge of the curve, founding the search marketing firm G5.

With just a handful of employees, the start-up focused on a few niche industries including self storage and multi-unit housing. G5 had a simple goal: push their clients’ websites to the top of the search results on popular browsers. Since that time, the company has grown from a dozen or so employees to more than 100 associates. It has been named one of the country’s best small employers by Inc. Magazine and continues to grow rapidly while maintaining a culture of creativity and experimentation. In addition to his day job, Hobin is a founder of the Bend Venture Conference, a community-based source of seed capital for local start-ups, and a member of the OSU-Cascades board.

Oregon Business spoke with Hobin about the evolution of search engine optimization, digital marketing and the intersection of work and play in Bend.

What’s behind the name G5?

Originally G5 related to getting our clients listed in the top five results of Google.  At the time, 80% of consumers clicked on the top five search engine results. Since that time we have expanded our services to other areas of digital marketing, or what we now call Digital Experience Management.

You built a business around SEO before most people had heard of the term.  What lead you to focus on that area?

SEO was actually a popular term to people in the industry — just not the average business owner. We were early at taking what was happening at the large enterprise level and bringing it down to smaller businesses. We are always trying to keep our clients on the cutting edge, which is why we have launched next generation mobile products, responsive design websites and Reputation Management tools.

What is the secret to staying ahead of the curve in a rapidly changing technology sector?

The secret is constantly testing with data and not chasing rainbows. There is always "the next new thing" that promises to get you more customers at a lower cost. The reality is that many of them do not work. We test new technologies and roll out the ones where we see promising results.

You’ve been in Bend for a decade — long enough to see the boom and the bust. What’s your read on Bend’s current economy? Do we have a future in tech?

When I moved to Bend I thought it was on the verge of taking off as a small tech hub. I was a little early. Ten years later it is actually happening. There are several new cool tech start-ups gaining traction. I am very bullish on the Bend tech scene. With bandwidth and the right people you can build a great company anywhere. Bend seems to attract amazing people who have the right priorities.

G5 has been focusing a lot on social and mobile marketing. Can you put the smart phone revolution into perspective with other historic technological innovations?

The smart phone is changing the world and will change every business. We have entered the age of the customer where the customer has more power than ever before. With smart phone in hand, the customer has access to more information about your products and services than ever before. He or she also has the power to rate and review your business to the whole world in seconds. Take very good care of your customers. The age of smoke and mirrors is over.

G5 has earned a reputation as one of the best companies to work for in Oregon and beyond. What’s the secret to keeping your employees happy and motivated?

We try to push the importance of maintaining balance in your life. That is not easy. Our primary core value is to work hard, play hard, and live life.  Living life is the most important. I believe people appreciate our values.

You recently invested in a restaurant venture. Is that a hobby, side project, diversification or something else?

My brother-in-law opened Drake in downtown Bend with an amazing chef. I am just a small investor. 

What’s your ideal three-day weekend?

We close our office at 1 p.m. on Fridays in the summer to take advantage of where we live. So my ideal two and a half day weekend is golf Friday afternoon followed by dinner with family and friends. Then I chase my three boys around this outdoor playground we live in — whether that is camping, fishing, biking or just hanging at some lake. 

 

Comments   

 
Guest
0 #1 Spook SEOGuest 2014-02-09 15:46:44
"Hi Eric!

What an excellent post you got here. It is so nice to know that Oregon Business had spoken with Dan Hobin about the evolution of search engine optimization, digital marketing as well as interchange of work and play in Bend."
Quote | Report to administrator
 

More Articles

The 10 most successful crowdfunding campaigns in Oregon

The Latest
Wednesday, August 19, 2015
081915-crowdfundingmainBY JACOB PALMER | DIGITAL NEWS EDITOR

One of the hottest new investment trends has proven quite lucrative for some companies.


Read more...

Quake as metaphor

Linda Baker
Tuesday, July 14, 2015
071515-earthquakia-thumbBY LINDA BAKER

The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.


Read more...

Bendafornia: What’s driving the Northern California migration?

Contributed Blogs
Wednesday, August 05, 2015
bendiforniathumbBY KEN MAES

A huge migration from Northern California has contributed to average 16% growth per year since 1990.


Read more...

Big Trouble in China?

Guest Blog
Tuesday, August 18, 2015
0818-wellmanthumbBY JASON NORRIS | CFA

Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.


Read more...

House of Clarity

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Holding a Power Lunch at Veritable Quandary in downtown Portland.


Read more...

Ranking the airlines that fly PDX

The Latest
Friday, August 14, 2015
airlinesthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.


Read more...

Preserving the Legacy

July/August 2015
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN

A New York floral and gift business takes on the iconic Harry & David brand.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS