Pop-up shops, temporary businesses in borrowed or rented spaces, are gaining traction in Eugene and elsewhere.
Some are operated by people like Macchi who are testing a product or concept, or their taste for business. Others are launched by established businesses, such as Harry & David, seeking to introduce themselves to new markets or otherwise expand their customer base. Pop-up stores selling costumes at Halloween are among the most successful and familiar.
“It’s a huge, huge trend,” said Christina Norsig, marketing expert and founder of PopUpInsider, a New York City-based online source that lists vacant real estate for people interested in starting a pop-up.
Read more at The Register-Guard.