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Pop-up businesses get started in small spaces

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Monday, April 29, 2013

Pop-up shops, temporary businesses in borrowed or rented spaces, are gaining traction in Eugene and elsewhere.

Some are operated by people like Macchi who are testing a product or concept, or their taste for business. Others are launched by established businesses, such as Harry & David, seeking to introduce themselves to new markets or otherwise expand their customer base. Pop-up stores selling costumes at Halloween are among the most successful and familiar.

“It’s a huge, huge trend,” said Christina Norsig, marketing expert and founder of PopUpInsider, a New York City-based online source that lists vacant real estate for people interested in starting a pop-up.

Read more at The Register-Guard.

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