Nike joins NASA in green innovation group

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Friday, April 26, 2013

Nike is a member of LAUNCH, a group including NASA and the U.S. Department of State.

The company assembled 150 materials specialists, designers, academics, manufacturers, entrepreneurs and NGOs this week to study innovations and spur collaboration in the green manufacturing industry.

“Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination,“ said Mark Parker, Nike’s CEO and president, in a release. “Now is the time for big, bold solutions. Incremental change won’t get us where we need to go fast enough or at a scale that makes a difference.”

Read more at Sustainable Business Oregon.

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