Portland Farmers' Market unintentionally becomes business incubator

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Wednesday, April 24, 2013

The founders of the Portland Farmer's Market never set out to be a business incubator, yet that is exactly what has happened.

As companies like Dave's Killer Bread flourished and eventually outgrew the market, organizers have come to recognize the role it plays in the evolution of its vendors, [executive director Trudy Toliver] said.

The nonprofit, which operates eight markets in the Portland area, is now trying to bring more sophistication to the process, she said. Vendors were recently invited to a "beyond the market" workshop that sought to hone their marketing and publicity skills.

Read more at Capital Press.

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