Better Bean Co. goes national

| Print |  Email
Must Reads
Monday, April 01, 2013

Wilsonville-based Better Bean Co. is taking its once farmer's market booth beans to stores nationwide.

For now, Better Bean appears to have a niche market to itself. While everyone else packs beans into cans, Better Bean sells its five bean dishes in refrigerated plastic tubs that are resealable and recyclable. Consumers snatch them up at $3.99 apiece, and in three short years Better Bean has jumped from booths at farmer’s markets to cooler space in about 250 stores in a total of 15 American states and Canadian provinces. Keith Kullberg, who developed the recipes in his college days, has a goal of selling in 4,000 stores — the approximate number of natural and organic food stores nationwide.

One of the company’s early supporters, Whole Foods Regional Vice President Bruce Silverman, says Better Bean’s products are unique. When Silverman tried some of the Kullberg refried beans at a farmer’s market, his first thought was, “How can other people not be doing this?”

Read more at OregonLive.com.

{biztweet}better bean{/biztweet}

 

More Articles

The city as startup

Guest Blog
Wednesday, January 14, 2015
011415 citystartup-thumbBY NISHANT BHAJARIA | OP-ED CONTRIBUTOR

Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.


Read more...

Live, Work, Play: Amen Teter

February 2015
Tuesday, January 27, 2015
BY JACOB PALMER

Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.


Read more...

Transportation Fairness Alliance holds demonstration in Pioneer Square

The Latest
Wednesday, January 14, 2015
IMG 3367BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.


Read more...

Corner Office: Marv LaPorte

January-Powerbook 2015
Saturday, December 13, 2014

The president of LaPorte & Associates lets us in on his day-to-day life.


Read more...

Leading with the right brain

News
Tuesday, December 09, 2014
120914-manderson-thumbBY LINDA BAKER

On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

Streetfight

News
Sunday, December 07, 2014
BY LINDA BAKER

On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS