Home Must Reads Better Bean Co. goes national

Better Bean Co. goes national

| Print |  Email
Must Reads
Monday, April 01, 2013

Wilsonville-based Better Bean Co. is taking its once farmer's market booth beans to stores nationwide.

For now, Better Bean appears to have a niche market to itself. While everyone else packs beans into cans, Better Bean sells its five bean dishes in refrigerated plastic tubs that are resealable and recyclable. Consumers snatch them up at $3.99 apiece, and in three short years Better Bean has jumped from booths at farmer’s markets to cooler space in about 250 stores in a total of 15 American states and Canadian provinces. Keith Kullberg, who developed the recipes in his college days, has a goal of selling in 4,000 stores — the approximate number of natural and organic food stores nationwide.

One of the company’s early supporters, Whole Foods Regional Vice President Bruce Silverman, says Better Bean’s products are unique. When Silverman tried some of the Kullberg refried beans at a farmer’s market, his first thought was, “How can other people not be doing this?”

Read more at OregonLive.com.

{biztweet}better bean{/biztweet}

 

More Articles

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper journalists move into brand journalism.


Read more...

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS