Visitors spend $12.8 billion a year in Oregon, according to a new study by the Outdoor Industry Association.
This money benefits hotels and restaurants as well as Oregon’s many outdoor clothing companies, including Nike, Adidas and Columbia Sportswear, which outfit the visitors before they venture outside.
“Outdoor activities are the number one reason that people come to Oregon or that Oregonians themselves get outside,” said Ron Parham with Columbia Sportswear.
Outdoor tourism creates 141,000 jobs in Oregon, with an annual payroll of $4 billion.
Read more at KGW.