Portland's 15 minutes of fame

| Print |  Email
Must Reads
Thursday, March 21, 2013

Portland has become a national media darling, but where is the city in its 15 minutes of fame?

Lisa Donoughe says she can draw a pretty straight line between work she and others did about a decade ago and, for instance, the GQ article by noted food critic Alan Richman four months ago that proclaimed Portland as the country’s “all-around champion in the category of food and drink.”

In fact, media strategist Donoughe, who runs Watershed, a food and drink consulting company, says Portland’s national media hyper-presence started with a quiet but very intentional public relations effort to brand Portland food and wine industries to national newspapers and magazines. Once Portland’s distinctive brand became known through gourmet and travel magazines, the small-scale, quirky, artisan works of other Portland creatives, from bike makers to indie musicians and filmmakers, also were associated with that brand.

Read more at The Portland Tribune.

{biztweet}portlandia{/biztweet}

 

More Articles

Fueling Up for the Climb

July/August 2015
Friday, July 10, 2015
BY GREGG MORRIS

Rita Hansen aims to scale natural gas vehicle innovation.


Read more...

Big Trouble in China?

Guest Blog
Tuesday, August 18, 2015
0818-wellmanthumbBY JASON NORRIS | CFA

Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.


Read more...

Photo Log: Waterfront Blues Festival

The Latest
Thursday, July 09, 2015
bluesfestthumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger.  About 80,000 people attended despite temperatures in the upper 90s.


Read more...

Getting What You Pay For

September 2015
Wednesday, August 19, 2015
BY KIM MOORE

A conversation with Chris Maples, president of the Oregon Institute of Technology.


Read more...

Is there life beyond Reed?

September 2015
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN

A storied institution climbs down from the ivory tower.


Read more...

Grain Food

September 2015
Wednesday, August 19, 2015
BY JACOB PALMER

A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.


Read more...

Bendafornia: What’s driving the Northern California migration?

Contributed Blogs
Wednesday, August 05, 2015
bendiforniathumbBY KEN MAES

A huge migration from Northern California has contributed to average 16% growth per year since 1990.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS