Home Must Reads Portland's 15 minutes of fame

Portland's 15 minutes of fame

| Print |  Email
Must Reads
Thursday, March 21, 2013

Portland has become a national media darling, but where is the city in its 15 minutes of fame?

Lisa Donoughe says she can draw a pretty straight line between work she and others did about a decade ago and, for instance, the GQ article by noted food critic Alan Richman four months ago that proclaimed Portland as the country’s “all-around champion in the category of food and drink.”

In fact, media strategist Donoughe, who runs Watershed, a food and drink consulting company, says Portland’s national media hyper-presence started with a quiet but very intentional public relations effort to brand Portland food and wine industries to national newspapers and magazines. Once Portland’s distinctive brand became known through gourmet and travel magazines, the small-scale, quirky, artisan works of other Portland creatives, from bike makers to indie musicians and filmmakers, also were associated with that brand.

Read more at The Portland Tribune.

{biztweet}portlandia{/biztweet}

 

More Articles

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

100 Best Companies to Work for in Oregon [VIDEO]

News
Monday, March 03, 2014

Screen shot 2014-03-03 at 11.26.47 AM

Check out interviews with employees from some of the 100 Best Companies to Work For in Oregon winners and find out what makes their company a great place to work.


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS