Portland's 15 minutes of fame

| Print |  Email
Must Reads
Thursday, March 21, 2013

Portland has become a national media darling, but where is the city in its 15 minutes of fame?

Lisa Donoughe says she can draw a pretty straight line between work she and others did about a decade ago and, for instance, the GQ article by noted food critic Alan Richman four months ago that proclaimed Portland as the country’s “all-around champion in the category of food and drink.”

In fact, media strategist Donoughe, who runs Watershed, a food and drink consulting company, says Portland’s national media hyper-presence started with a quiet but very intentional public relations effort to brand Portland food and wine industries to national newspapers and magazines. Once Portland’s distinctive brand became known through gourmet and travel magazines, the small-scale, quirky, artisan works of other Portland creatives, from bike makers to indie musicians and filmmakers, also were associated with that brand.

Read more at The Portland Tribune.

{biztweet}portlandia{/biztweet}

 

More Articles

Is there life beyond Reed?

September 2015
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN

A storied institution climbs down from the ivory tower.


Read more...

Portland’s long-distance bike commuters

The Latest
Monday, August 03, 2015
Matt KellyresizethumbBY KIM MOORE | RESEARCH EDITOR

Pushing the extreme.


Read more...

Money Troubles

September 2015
Thursday, August 20, 2015
BY DAN COOK

The state’s angel investing fund gets hammered in Salem.


Read more...

The Private 150: From Strength to Strength

July/August 2015
Monday, July 13, 2015
BY KIM MOORE

Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.


Read more...

Aim High

September 2015
Thursday, August 20, 2015
BY JOE CORTRIGHT

We get the education we deserve.


Read more...

Back to School

September 2015
Wednesday, August 19, 2015
BY CHRIS NOBLE

Oregon is home to an abundance of gritty warehouses reborn as trendy office spaces, as well as crafty hipsters turned entrepreneurs. Does the combination yield an equally bounteous office products sector? Not so much. Occupying the limited desk jockey space are Field Notes, a spinoff of Portland’s Draplin Design Company, and Schuttenworks, known for whittling Apple device stands. For a full complement of keyboard trays, docking stations and mouse pads, check out the GroveMade line, guaranteed to boost the cachet of even the lowliest cubicle drone. 


Read more...

Balancing Act

July/August 2015
Friday, July 10, 2015
BY DAN COOK

The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS