More than 20% of seafood sold at Portland markets and restaurants is mislabeled, a new report by Oceana says.
Even the most conscientious local fishmongers and chefs say it's nearly impossible to correctly identify every fish, every time. The key to avoid being hoodwinked, they say, comes in building personal relationships with fishers and fish distributors.
But in a city where sustainability is as much business model as buzzword, the report is striking. Nearly two thirds of fish bought from local sushi bars was mislabeled. DNA tests of 11 fish called snapper found tilapia, rockfish, bream and even ling cod -- just no red snapper.
Read more at OregonLive.com.