Adidas introduces new 'Energy Boost' shoe

| Print |  Email
Must Reads
Wednesday, February 13, 2013

Adidas is introducing a new "Energy Boost" shoe, which took three years of development, double the normal time.

Adidas officials believe the spongy cushioning of the Boost's sole – created with compressed cushioning capsules, similar in appearance to Styrofoam -- will offer an appealing feel for serious and not-so-serious runners. As the world's second largest sporting goods company, to No. 1 Nike, Adidas hopes the shoe will not only boost its running shoe sales but burnish the company's reputation as a source of athletic innovation.

The Germany-based company, which keeps its North American headquarters in Portland, has summoned hundreds of bloggers to today's event in New York City. Several of the Adidas' top executives will be on hand to underscore the message that the company is a leader of innovation.

Read more at OregonLive.com.

{biztweet}adidas energy boost{/biztweet}

 

More Articles

Reader Input: Road Work

March 2015
Wednesday, July 15, 2015

Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.

0315 input01 620px

 

Reader comments:

"I feel private enterprises are capable of operating at a higher efficiency than state government."

"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."


Read more...

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...

Loose Talk

July/August 2015
Friday, July 10, 2015
BY AMY MILSHTEIN

When gossip crosses the line.


Read more...

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...

Fueling Up for the Climb

July/August 2015
Friday, July 10, 2015
BY GREGG MORRIS

Rita Hansen aims to scale natural gas vehicle innovation.


Read more...

6 key things to know about summer baseball in Oregon

The Latest
Friday, June 05, 2015
basedthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.


Read more...

Reader Input: Fair Play

May 2015
Wednesday, July 15, 2015

Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS