Home Must Reads Adidas introduces new 'Energy Boost' shoe

Adidas introduces new 'Energy Boost' shoe

| Print |  Email
Must Reads
Wednesday, February 13, 2013

Adidas is introducing a new "Energy Boost" shoe, which took three years of development, double the normal time.

Adidas officials believe the spongy cushioning of the Boost's sole – created with compressed cushioning capsules, similar in appearance to Styrofoam -- will offer an appealing feel for serious and not-so-serious runners. As the world's second largest sporting goods company, to No. 1 Nike, Adidas hopes the shoe will not only boost its running shoe sales but burnish the company's reputation as a source of athletic innovation.

The Germany-based company, which keeps its North American headquarters in Portland, has summoned hundreds of bloggers to today's event in New York City. Several of the Adidas' top executives will be on hand to underscore the message that the company is a leader of innovation.

Read more at OregonLive.com.

{biztweet}adidas energy boost{/biztweet}

 

More Articles

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS