Home Must Reads Adidas introduces new 'Energy Boost' shoe

Adidas introduces new 'Energy Boost' shoe

| Print |  Email
Must Reads
Wednesday, February 13, 2013

Adidas is introducing a new "Energy Boost" shoe, which took three years of development, double the normal time.

Adidas officials believe the spongy cushioning of the Boost's sole – created with compressed cushioning capsules, similar in appearance to Styrofoam -- will offer an appealing feel for serious and not-so-serious runners. As the world's second largest sporting goods company, to No. 1 Nike, Adidas hopes the shoe will not only boost its running shoe sales but burnish the company's reputation as a source of athletic innovation.

The Germany-based company, which keeps its North American headquarters in Portland, has summoned hundreds of bloggers to today's event in New York City. Several of the Adidas' top executives will be on hand to underscore the message that the company is a leader of innovation.

Read more at OregonLive.com.

{biztweet}adidas energy boost{/biztweet}

 

More Articles

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

The 100 Best Nonprofits to Work for in Oregon 2014

October 2014
Thursday, September 25, 2014
14BY KIM MOORE

Proud, diverse and underpaid.

Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

Powerlist: Law Firms

October 2014
Thursday, September 25, 2014
BY KIM MOORE

A conversation with leading partners at law firms in Portland and eastern Oregon, followed by October's powerlist.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS