Home Must Reads Adidas introduces new 'Energy Boost' shoe

Adidas introduces new 'Energy Boost' shoe

| Print |  Email
Must Reads
Wednesday, February 13, 2013

Adidas is introducing a new "Energy Boost" shoe, which took three years of development, double the normal time.

Adidas officials believe the spongy cushioning of the Boost's sole – created with compressed cushioning capsules, similar in appearance to Styrofoam -- will offer an appealing feel for serious and not-so-serious runners. As the world's second largest sporting goods company, to No. 1 Nike, Adidas hopes the shoe will not only boost its running shoe sales but burnish the company's reputation as a source of athletic innovation.

The Germany-based company, which keeps its North American headquarters in Portland, has summoned hundreds of bloggers to today's event in New York City. Several of the Adidas' top executives will be on hand to underscore the message that the company is a leader of innovation.

Read more at OregonLive.com.

{biztweet}adidas energy boost{/biztweet}

 

More Articles

Downtime

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

I'm not very interesting,” says a modest Ray Di Carlo, CEO and executive producer of Bent Image Labs, an animation and visual effects studio.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS