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Seattle markets travel campaign to Portlanders

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Must Reads
Tuesday, February 12, 2013

Seattle is trying a social media marketing ploy to lure Portlanders.

Mike Truong is a mega-tweeter with 35,000 followers and he also has 5,000 friends on Facebook. He especially loves to tweet about travel, which hooked the hashtag of the 'Two Days in Seattle' campaign.

The tourism campaign organizers contacted Truong and offered to give him and a friend the gift of a two-night stay in Seattle plus $500 in spending money. They said he could visit and do whatever he liked in the Emerald City, as long as he agreed to write about it on Twitter and Facebook and share photos, too.

The Seattle Convention and Visitor’s Bureau said it planned to spend about $1.5 million on the campaign not only in Portland, but also San Francisco and Vancouver, B.C. Not to be outdone, Travel Portland said it was also starting a campaign of its own aimed at luring folks in Seattle and Vancouver to come the Rose City.

Read more at KGW.

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