Seattle markets travel campaign to Portlanders

| Print |  Email
Must Reads
Tuesday, February 12, 2013

Seattle is trying a social media marketing ploy to lure Portlanders.

Mike Truong is a mega-tweeter with 35,000 followers and he also has 5,000 friends on Facebook. He especially loves to tweet about travel, which hooked the hashtag of the 'Two Days in Seattle' campaign.

The tourism campaign organizers contacted Truong and offered to give him and a friend the gift of a two-night stay in Seattle plus $500 in spending money. They said he could visit and do whatever he liked in the Emerald City, as long as he agreed to write about it on Twitter and Facebook and share photos, too.

The Seattle Convention and Visitor’s Bureau said it planned to spend about $1.5 million on the campaign not only in Portland, but also San Francisco and Vancouver, B.C. Not to be outdone, Travel Portland said it was also starting a campaign of its own aimed at luring folks in Seattle and Vancouver to come the Rose City.

Read more at KGW.

{biztweet}seattle portland{/biztweet}

 

More Articles

Reader Input: Road Work

March 2015
Wednesday, July 15, 2015

Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.


Read more...

Brain Storm

July/August 2015
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA

Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?


Read more...

Grain Food

September 2015
Wednesday, August 19, 2015
BY JACOB PALMER

A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.


Read more...

Ranking the airlines that fly PDX

The Latest
Friday, August 14, 2015
airlinesthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.


Read more...

Getting What You Pay For

September 2015
Wednesday, August 19, 2015
BY KIM MOORE

A conversation with Chris Maples, president of the Oregon Institute of Technology.


Read more...

Business School

September 2015
Wednesday, August 19, 2015
BY AMY MILSHTEIN

Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.


Read more...

Staffing Challenge

July/August 2015
Monday, July 13, 2015
BY KIM MOORE

A conversation with Greg Lambert, president of Mid Oregon Personnel Services.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS