Wieden+Kennedy returns to the Super Bowl

| Print |  Email
Must Reads
Friday, February 01, 2013

Portland-based Wieden+Kennedy returns to the Super Bowl with commercials for Coca-Cola and Oreos. The firm was called "The New King of Super Bowl Ads" by Adweek.

But in the case of Coke, W+K has dreamed up more than mere 30-second or 60-second spots -- though the soda pop will be featured in both formats during the Sunday matchup between the National Football League's Baltimore Ravens and San Francisco 49ers.

This year, a 30-second, nationally broadcast Super Bowl spot on CBS cost between $3.7 million and $3.8 million, according to AdAge. W+K is the only Portland ad agency with commercials that swim in that big of a pond.

Read more at OregonLive.com.

{biztweet}wieden+kennedy super bowl{/biztweet}

 

More Articles

Tackling the CEO-worker pay gap

January-Powerbook 2015
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF

An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.


Read more...

Dan and Louis Oyster Bar opens up to a changing neighborhood

The Latest
Thursday, December 11, 2014
121114-oystervidBy MEGHAN NOLT

VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.


Read more...

Behind the curtain: What students should know about accreditation and rankings

Contributed Blogs
Thursday, December 04, 2014
120414-edurating-thumbBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

Three problems with Obama's immigration order

News
Wednesday, November 26, 2014

BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR112614-immigration-thumb

By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Free Falling

Contributed Blogs
Thursday, December 18, 2014
121714-oilprice-thumbBY JASON NORRIS | OB CONTRIBUTOR

The implosion of the energy complex: The best thing for low oil prices is low oil prices.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS