Home Must Reads Wieden+Kennedy returns to the Super Bowl

Wieden+Kennedy returns to the Super Bowl

| Print |  Email
Must Reads
Friday, February 01, 2013

Portland-based Wieden+Kennedy returns to the Super Bowl with commercials for Coca-Cola and Oreos. The firm was called "The New King of Super Bowl Ads" by Adweek.

But in the case of Coke, W+K has dreamed up more than mere 30-second or 60-second spots -- though the soda pop will be featured in both formats during the Sunday matchup between the National Football League's Baltimore Ravens and San Francisco 49ers.

This year, a 30-second, nationally broadcast Super Bowl spot on CBS cost between $3.7 million and $3.8 million, according to AdAge. W+K is the only Portland ad agency with commercials that swim in that big of a pond.

Read more at OregonLive.com.

{biztweet}wieden+kennedy super bowl{/biztweet}

 

More Articles

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

Poll Wrap-Up

News
Friday, August 15, 2014

2014 NewPoll-report-newsletterthumbIn this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS