Nike signs McIlroy

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Tuesday, January 15, 2013

Nike announced a multiyear sponsorship deal with Rory McIlroy, joining Tiger Woods.

The deal means Nike has golf’s two biggest names representing its brand, as Woods has been with the sportswear company since turning pro in 1996. Nike did not disclose any financial details of the deal, but industry observers have estimated that McIlroy will be paid up to $20 million a year to use the company’s equipment and apparel.

Nike already unveiled a new commercial titled “No Cup is Safe” that starts running today featuring McIlroy and Woods on the driving range — with each trying to outdo the other. The players first take turns aiming at the driving range hole and then start hitting more spectacular targets, with balls going into wine glasses at a wedding and a soup bowl in a restaurant. It ends with McIlroy picking up his water glass to find Woods’ golf ball.

Read more at The Register-Guard.

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