The latest addition to Portland's booming boutique gym market is Firebrand Sports.
Owner Sara Stimac says the conventional workout of hitting the treadmill for 40 minutes followed by a few sit-ups or a $75 session with a personal trainer is on the wane.
"The fitness world is moving to an a la carte model," she says. "It's smarter and the results are better for consumers."
Read more at OregonLive.com.