Firebrand Sports joins boutique fitness market

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Monday, January 07, 2013

The latest addition to Portland's booming boutique gym market is Firebrand Sports.

Owner Sara Stimac says the conventional workout of hitting the treadmill for 40 minutes followed by a few sit-ups or a $75 session with a personal trainer is on the wane.

"The fitness world is moving to an a la carte model," she says. "It's smarter and the results are better for consumers."

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