Energy drinks are the fastest-growing part of the beverage industry, but are now under scrutiny by the FDA and are falling short of advertised claims.
Interviews with researchers and a review of scientific studies show: the energy drink industry is based on a brew of ingredients that, apart from caffeine, have little, if any benefit for consumers.
Energy drink companies have promoted their products not as caffeine-fueled concoctions but as specially engineered blends that provide something more.
Promoting a message beyond caffeine has enabled the beverage makers to charge premium prices. A 16-ounce energy drink that sells for $2.99 a can contains about the same amount of caffeine as a tablet of NoDoz that costs 30 cents. Even Starbucks coffee is cheap by comparison; a 12-ounce cup that costs $1.85 has even more caffeine.
Read more at Bend Bulletin.