Sponsored by Oregon Business

Gun used in Clackamas mall shooting appeals to youth

| Print |  Email
Must Reads
Friday, December 14, 2012

The type of rifle used in the Clackamas mall shooting, an AR-15 semi-automatic rifle, attracts a younger generation of shooters.

Ruger CEO Mike Fifer told me that those military-style weapons—called modern sporting rifles in an effort to apply more neutral branding—are meant for ex-serviceman. The closely held Freedom Group, which is the nation’s leader in long guns, is not as tight lipped about why these weapons are made and who they’re made for: “We believe the adoption of the modern sporting rifle has led to increased long-term growth in the long gun market while attracting a younger generation of shooters. We anticipate a renewed interest in the outdoors driving increased participation in hunting and target shooting.” Those were the (now) eerie words included in a recent annual report to Freedom Group shareholders.

Firearm fever is, indeed, all around us. Ruger’s profits are up 75% in five years; Smith & Wesson’s up 28%. The FBI’s background check system crashed twice in a single day last month, following President Obama’s reelection, and the two largest days ever for gun sales came after the president’s two successful elections. Much of this rapid increase has come because many gun-owners believe Obama will champion anti-gun legislation. So far, the president has done nothing about guns, having faced far greater issues than firearms.

Read more at Forbes.

{biztweet}clackamas{/biztweet}

 

More Articles

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...

On the Road

April 2015
Friday, March 27, 2015
BY LINDA BAKER

My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.


Read more...

How Oregon will survive the loss of Hanjin

March 2015
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR

"Shipping containers to Portland is like waiting for a bus that travels once a day."


Read more...

Everything old is new again: How the EEOC is reinventing itself

Contributed Blogs
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR

It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

Where do Portland demographics rank among the largest 50 cities in the US?

The Latest
Tuesday, February 10, 2015
thumbpdxinperspectiveBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The Portland in Perspective study, done by the City Budget Office, was released Tuesday.


Read more...

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS