Home Must Reads Gun used in Clackamas mall shooting appeals to youth

Gun used in Clackamas mall shooting appeals to youth

| Print |  Email
Must Reads
Friday, December 14, 2012

The type of rifle used in the Clackamas mall shooting, an AR-15 semi-automatic rifle, attracts a younger generation of shooters.

Ruger CEO Mike Fifer told me that those military-style weapons—called modern sporting rifles in an effort to apply more neutral branding—are meant for ex-serviceman. The closely held Freedom Group, which is the nation’s leader in long guns, is not as tight lipped about why these weapons are made and who they’re made for: “We believe the adoption of the modern sporting rifle has led to increased long-term growth in the long gun market while attracting a younger generation of shooters. We anticipate a renewed interest in the outdoors driving increased participation in hunting and target shooting.” Those were the (now) eerie words included in a recent annual report to Freedom Group shareholders.

Firearm fever is, indeed, all around us. Ruger’s profits are up 75% in five years; Smith & Wesson’s up 28%. The FBI’s background check system crashed twice in a single day last month, following President Obama’s reelection, and the two largest days ever for gun sales came after the president’s two successful elections. Much of this rapid increase has come because many gun-owners believe Obama will champion anti-gun legislation. So far, the president has done nothing about guns, having faced far greater issues than firearms.

Read more at Forbes.

{biztweet}clackamas{/biztweet}

 

More Articles

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

Spreading the wealth

March 2014
Tuesday, February 25, 2014
HiResBY PAIGE PARKER

A money management firm broadens its reach. 


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Q & A with Chuck Eggert

News
Thursday, March 06, 2014
03.06.14 thumb pacfoodsBY HANNAH WALLACE | OB BLOGGER

The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.


Read more...

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...

Rapid ascent

March 2014
Tuesday, February 25, 2014
IMG 4255-2BY AMY MILSHTEIN

Kelly Dachtler, president of The Clymb, redefines outdoor retail.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS