Home Must Reads Columbia Sportswear to slow innovations

Columbia Sportswear to slow innovations

| Print |  Email
Must Reads
Thursday, December 06, 2012

Columbia Sportswear executives plan to slow the pace of new innovations after churning out so much new technology since 2008.

Instead, the Washington County-based company will incorporate previous innovations into new styles. After those innovations register with consumers' outdoor awareness, then Columbia would plow ahead with variations to the technology itself.

"We can confuse people by releasing these innovations too quickly," [CEO Tim] Boyle said. "We'll have a more measured approach to how we release them in the future."

Read more at OregonLive.com.

{biztweet}columbia sportswear{/biztweet}

 

More Articles

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

What I'm Reading

June 2014
Thursday, May 29, 2014

The CEO of Axiom EPM, Peri Pierone, and the co-founder of McMenamins, Mike McMenamin, share their recent reads.


Read more...

The barber is back

June 2014
Thursday, May 29, 2014
BY MIKE GREEN

An old profession is new again.


Read more...

Downtime with Doug Gastich

June 2014
Thursday, May 29, 2014
BY JESSICA RIDGWAY

How the president of BlueVolt spends his free time.


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...

Powerlist: Credit Unions

June 2014
Thursday, May 29, 2014
BY KIM MOORE

A conversation about credit unions with the CEOs of Advantis Credit Union and OSU Federal Credit Union, followed by June's Powerlist.


Read more...

The 100 Best Green Workplaces in Oregon

June 2014
Tuesday, May 27, 2014

GreenLogoOregon is known for its green-minded citizens, and many workers are attracted to firms and organizations that practice green, not just pay lip service to it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS