Sponsored by Oregon Business

UO Ducks work to build brand

| Print |  Email
Must Reads
Monday, November 26, 2012

The University of Oregon is working to build their Ducks brand nationally.

“The amount of support we have nationally is comparable to any school in the country,” says Craig Pintens, senior associate athletic director for marketing and public relations, who joined Oregon from LSU. “That’s why our goal is to not only be a national brand, but be THE national brand.”

Thanks to Nike, a self-sustaining $93 million budget this year and the sustained, high level of success by Oregon’s well-dressed football team, Pintens believes the Ducks are very close to being the most-recognized college athletic program in the country.

Read more at The Portland Tribune.

{biztweet}ducks{/biztweet}

 

More Articles

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...

Money Talks

March 2015
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR

Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...

Bike Chic: 7 stylish options for cyclists

April 2015
Thursday, March 26, 2015

Cycling to work is all the rage. But not everyone wants to arrive at the office messy, sweaty — and unfashionable.


Read more...

The best crisis is the one you avoid

Contributed Blogs
Wednesday, April 15, 2015
crisisthumbBY GARY CONKLING | GUEST BLOGGER

Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.


Read more...

Announcing the date of the 100 Best Green Workplaces in Oregon event

News
Friday, March 20, 2015
OBM-100-best-Green-logo-2015-250pxwBY OB STAFF

Join us to celebrate and network with Oregon’s best green workplaces!


Read more...

Banking Perspective

April 2015
Thursday, March 26, 2015
BY KIM MOORE

A conversation with Craig Wanichek, president and CEO of Summit Bank.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS