UO Ducks work to build brand

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Monday, November 26, 2012

The University of Oregon is working to build their Ducks brand nationally.

“The amount of support we have nationally is comparable to any school in the country,” says Craig Pintens, senior associate athletic director for marketing and public relations, who joined Oregon from LSU. “That’s why our goal is to not only be a national brand, but be THE national brand.”

Thanks to Nike, a self-sustaining $93 million budget this year and the sustained, high level of success by Oregon’s well-dressed football team, Pintens believes the Ducks are very close to being the most-recognized college athletic program in the country.

Read more at The Portland Tribune.

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