UO Ducks work to build brand

| Print |  Email
Must Reads
Monday, November 26, 2012

The University of Oregon is working to build their Ducks brand nationally.

“The amount of support we have nationally is comparable to any school in the country,” says Craig Pintens, senior associate athletic director for marketing and public relations, who joined Oregon from LSU. “That’s why our goal is to not only be a national brand, but be THE national brand.”

Thanks to Nike, a self-sustaining $93 million budget this year and the sustained, high level of success by Oregon’s well-dressed football team, Pintens believes the Ducks are very close to being the most-recognized college athletic program in the country.

Read more at The Portland Tribune.

{biztweet}ducks{/biztweet}

 

More Articles

Legislative Preview: A Shifting Balance

January-Powerbook 2015
Thursday, December 11, 2014
BY APRIL STREETER

Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.


Read more...

A Complex Portrait: Immigration, Jobs and the Economy

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE & KIM MOORE

Oregon Business reports on the visa squeeze, the skills gap and foreign-born residents who are revitalizing rural Oregon.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

Dan and Louis Oyster Bar opens up to a changing neighborhood

The Latest
Thursday, December 11, 2014
121114-oystervidBy MEGHAN NOLT

VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS