Oregon State University turned to farmers and ranchers to donate to the state's 12 financially strapped agricultural experiment stations.
The idea turned into a directive. In 2009, administrators directed station superintendents to generate 25 percent of their base funding from outside sources.
Today, stations are reporting mixed results.
In all cases, however, the directive has helped improve communications between stations and constituents and served to illuminate the benefits stations provide local communities, according to college administrators.
Read more at Capital Press.