Home Must Reads W+K produces Sony ad featuring James Bond

W+K produces Sony ad featuring James Bond

| Print |  Email
Must Reads
Thursday, November 01, 2012

Portland advertising agency Wieden+Kennedy unveiled a new commercial for Sony featuring James Bond, to coincide with the release of the new 007 movie, "Skyfall."

The ad stemmed from Sony appointing W+K in April "for key brand and product initiatives for its consumer electronics business," W+K Portland spokeswoman Katie Hull said, declining to describe the relationship further.

The TV spot is called "Mouse and Cat," and began airing Friday. In it, a mysterious figure storms an embassy and is tracked and identified using Sony technology. The commercial was created along with a video game, available online, developed by W+K Portland, in collaboration with game production company Hide&Seek and development partner Existor Ltd., both based in London.

Read more at OregonLive.com.

{biztweet}w+k{/biztweet}

 

More Articles

Woman of Steel

November/December 2014
Wednesday, October 22, 2014
BY LINDA BAKER

Tamara Lundgren tackles the challenges—without getting trampled.


Read more...

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS