Sponsored by Lane Powell

W+K produces Sony ad featuring James Bond

| Print |  Email
Must Reads
Thursday, November 01, 2012

Portland advertising agency Wieden+Kennedy unveiled a new commercial for Sony featuring James Bond, to coincide with the release of the new 007 movie, "Skyfall."

The ad stemmed from Sony appointing W+K in April "for key brand and product initiatives for its consumer electronics business," W+K Portland spokeswoman Katie Hull said, declining to describe the relationship further.

The TV spot is called "Mouse and Cat," and began airing Friday. In it, a mysterious figure storms an embassy and is tracked and identified using Sony technology. The commercial was created along with a video game, available online, developed by W+K Portland, in collaboration with game production company Hide&Seek and development partner Existor Ltd., both based in London.

Read more at OregonLive.com.

{biztweet}w+k{/biztweet}

 

More Articles

The best crisis is the one you avoid

Contributed Blogs
Wednesday, April 15, 2015
crisisthumbBY GARY CONKLING | GUEST BLOGGER

Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.


Read more...

5 ways successful people kickstart the day

The Latest
Thursday, April 02, 2015
coffeethumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Are mornings the most productive part of the day?  We ask five successful executives how they get off to a good start.


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...

5 questions for Flywheel CEO Rakesh Mathur

The Latest
Wednesday, April 29, 2015
FW splashBY JACOB PALMER | DIGITAL NEWS EDITOR

Portland is awash in rideshare options. We ask the head of Flywheel what sets his app apart.


Read more...

Foundations perspective

May 2015
Monday, April 27, 2015
BY KIM MOORE

A conversation with Martha Richards, executive director of the James F. & Marion L. Miller Foundation.


Read more...

5 highlights from the Angel Oregon Showcase

The Latest
Thursday, April 23, 2015
IMG 5069BY JACOB PALMER | DIGITAL NEWS EDITOR

The entrepreneurial spirit was alive and well at the Oregon Angel showcase, an annual event for angel investors and early stage entrepreneurs.


Read more...

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS