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Halloween means big business for retailers

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Monday, October 22, 2012

Halloween has become one of the most important shopping events of the year, boosting everything from high-end department stores to thrift shops.

A record 170 million people plan to celebrate Halloween this year, spending a total of $8 billion, according to the National Retail Federation.

“Seven in 10 Americans will get into the haunting Halloween mood, up from 68.6 percent last year and the most in NRF’s 10-year survey history,” according to a study done for the retail federation by BIGinsight, a consulting firm.

Read more at The Register-Guard.

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