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Truffle growers hope business will rival wine industry

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Monday, October 15, 2012

Pioneers of the Oregon truffle industry hope truffle growing will catch on in Oregon, much like the wine industry did in the 1960s.

The Oregon wine story is well known. The state now has more than 400 wineries contributing $2.7 billion a year to the economy, according to a recent study by Full Glass Research, a market and industry research firm in Berkeley, Calif.

Truffle specialist Charles Lefevre, founder of New World Truffieres, the Eugene company that supplied the Cartwrights’ trees, believes the Oregon truffle industry will be a similar success. “It’s the people who get in now who will be the big stars 30 years from now,” he said.

Oregon’s emerging truffle industry could one day rival the size of the wine industry here, according to Lefevre and several other authors of a 2009 feasibility study on culinary truffles in Oregon.

Read more at The Register-Guard.

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