New Seasons CEO leaving to start convenience store chain

New Seasons CEO leaving to start convenience store chain

Lida Sedlar is leaving her job as chief executive at New Seasons Market to create a chain of healthy convenience stores in the Portland area.

She envisions a chain of small neighborhood stores stocked with healthy options, such as locally cured salami instead of Slurpees and gourmet cheese instead of the liquid variety.

Sedlar, 46, plans on a well-stocked meat counter and healthy meals to go, as well as local produce and good coffee for commuters. Along with neighborhoods -- starting in the Portland area --Sedlar sees the need for her idea in airports and college campuses.

New Seasons' leaders agreed, investing a minority stake in Sedlar's new venture.

Read more at OregonLive.com.

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