Lida Sedlar is leaving her job as chief executive at New Seasons Market to create a chain of healthy convenience stores in the Portland area.
She envisions a chain of small neighborhood stores stocked with healthy options, such as locally cured salami instead of Slurpees and gourmet cheese instead of the liquid variety.
Sedlar, 46, plans on a well-stocked meat counter and healthy meals to go, as well as local produce and good coffee for commuters. Along with neighborhoods -- starting in the Portland area --Sedlar sees the need for her idea in airports and college campuses.
New Seasons' leaders agreed, investing a minority stake in Sedlar's new venture.
Read more at OregonLive.com.