New Seasons CEO leaving to start convenience store chain

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Wednesday, October 03, 2012

Lida Sedlar is leaving her job as chief executive at New Seasons Market to create a chain of healthy convenience stores in the Portland area.

She envisions a chain of small neighborhood stores stocked with healthy options, such as locally cured salami instead of Slurpees and gourmet cheese instead of the liquid variety.

Sedlar, 46, plans on a well-stocked meat counter and healthy meals to go, as well as local produce and good coffee for commuters. Along with neighborhoods -- starting in the Portland area --Sedlar sees the need for her idea in airports and college campuses.

New Seasons' leaders agreed, investing a minority stake in Sedlar's new venture.

Read more at OregonLive.com.

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