Urban Airship rolls out location technology

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Monday, October 01, 2012

Portland startup Urban Airship is rolling out a location-specific technology that it debuted with an official Olympics app called Join In.

It enables marketers and others to reach smartphone users who are in a specific place -- at a sporting event, for example, in a shopping mall, or in a specific neighborhood.

The new service includes "geofencing" to help marketers target appealing locations based on time zones, for example, or zip codes and legislative districts.

Read more at OregonLive.com.

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Old power works like a currency. It is held by few. Once gained, it is jealously guarded, and the powerful have a substantial store of it to spend. It is closed, inaccessible, and leader-driven. It downloads, and it captures.

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