Nike plans to expand in China

Nike plans to expand in China

Nike's growth in China has exceeded expectations, and the company plans to go further into the Chinese market.

"We're the undeniable leader for our industry in China," chief executive Mark Parker told analysts in a one-hour conference call. "Our brand is the most connected and we deliver the innovative products consumers want."

"China remains one of the largest growth opportunities for the NIKE Brand. We feel very confident that we have the capabilities and commitment to realize that potential."


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