Honda plans to lease the new Fit EV with free collision insurance included, and with a $0 deductible.
This isn’t the first time an automaker has used free insurance as a marketing strategy for selling cars. During a promotion last summer, GM offered free insurance for a 12-month period to car buyers in Oregon and Washington.
The Fit EV is brand new to the marketplace, which excites some drivers and worries others—because every brand-spanking new car has no track record and is unproven on the road. The fact that collision insurance, maintenance, and roadside assistance are all included with the lease should assuage some of the worries, including concerns that it could break down, be prone to bugs, and/or be costly to repair.
Read more at TIME.