Nike's fourth-quarter profit unexpectedly declined for the first time since 2009.
Increased marketing costs and slowed sales growth contributed to the decline.
Chief Executive Officer Mark Parker responded to higher costs by introducing widespread price increases in January to improve Nike’s gross profit margin, which narrowed for the sixth straight quarter. The company’s sales also slowed in Europe, where it generates about a quarter of its revenue, as recession and government cuts curbed consumer spending.
Read more at Bloomberg Businessweek.