U.S. Olympic track and field athletes will wear new Nike uniforms at the London Summer Olympics that could shave 0.023 seconds off 100-meter sprint times.
"We couldn't believe the numbers," said Martin Lotti, Nike's Olympics creative director. "That's not just the difference between first and second place, it's about making the podium."
The added texture might seem counterintuitive, but the company studied the aerodynamics of golf balls and found the textures and dimples make it more efficient. Patterned patches are on the forearm and leg, the fastest-moving parts of the body.
Read more at KGW.