Home Must Reads New Nike Olympic uniform to save time

New Nike Olympic uniform to save time

| Print |  Email
Must Reads
Friday, June 15, 2012

U.S. Olympic track and field athletes will wear new Nike uniforms at the London Summer Olympics that could shave 0.023 seconds off 100-meter sprint times.

"We couldn't believe the numbers," said Martin Lotti, Nike's Olympics creative director. "That's not just the difference between first and second place, it's about making the podium."

The added texture might seem counterintuitive, but the company studied the aerodynamics of golf balls and found the textures and dimples make it more efficient. Patterned patches are on the forearm and leg, the fastest-moving parts of the body.

Read more at KGW.

{biztweet}nike uniform{/biztweet}

 

More Articles

Spreading the wealth

March 2014
Tuesday, February 25, 2014
HiResBY PAIGE PARKER

A money management firm broadens its reach. 


Read more...

The 2014 List: The Top 33 Large Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Barrister bands

March 2014
Tuesday, February 25, 2014
IMG 4691BY LINDA BAKER

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Read more...

Buy the book

News
Tuesday, March 25, 2014
2 03.25.14 thumb bookshopBY VIVIAN MCINERNY | OB BLOGGER

Oregon is home not only to many fine writers but also several accomplished small publishers.


Read more...

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS