Rentrak teaming with Chinese company

| Print |  Email
Must Reads
Friday, June 08, 2012

Portland-based Rentrak announced it will team with a Chinese company to launch the first-ever census of China's TV habits.

Rentrak is partnering with Sinomonitor, a Chinese market researcher, to create the new Beijing-based Sinotrak. The new company, approved by the Chinese government, will anonymously meaure TV usage, providing more advanced information to networks, stations, advertisers and their agencies. Rentrak said recent figures show China has 1,815 TV stations viewed on about 155 million digital set-top boxes.

Rentrak reported sales of $24.6 million for the fiscal fourth quarter ended March 31 on a net loss of $4.6 million, or 41 cents a share, compared with a net loss of $800,000, or 7 cents a share, for the same period last year. The company said the loss was in part due to its business tied to the declining video-rental industry.

Read more at OregonLive.com.

{biztweet}rentrak{/biztweet}

 

More Articles

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

Justice for All

January-Powerbook 2015
Thursday, December 11, 2014
BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.


Read more...

Corner Office: Sheree Arntson

January-Powerbook 2015
Saturday, December 13, 2014

Checking in with the managing director of Arnerich Massena.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...

Corner Office: Steve Tatone

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits about the president and CEO of AKT Group.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS