Home Must Reads Rentrak teaming with Chinese company

Rentrak teaming with Chinese company

| Print |  Email
Must Reads
Friday, June 08, 2012

Portland-based Rentrak announced it will team with a Chinese company to launch the first-ever census of China's TV habits.

Rentrak is partnering with Sinomonitor, a Chinese market researcher, to create the new Beijing-based Sinotrak. The new company, approved by the Chinese government, will anonymously meaure TV usage, providing more advanced information to networks, stations, advertisers and their agencies. Rentrak said recent figures show China has 1,815 TV stations viewed on about 155 million digital set-top boxes.

Rentrak reported sales of $24.6 million for the fiscal fourth quarter ended March 31 on a net loss of $4.6 million, or 41 cents a share, compared with a net loss of $800,000, or 7 cents a share, for the same period last year. The company said the loss was in part due to its business tied to the declining video-rental industry.

Read more at OregonLive.com.

{biztweet}rentrak{/biztweet}

 

More Articles

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS