Home Must Reads Rentrak teaming with Chinese company

Rentrak teaming with Chinese company

| Print |  Email
Must Reads
Friday, June 08, 2012

Portland-based Rentrak announced it will team with a Chinese company to launch the first-ever census of China's TV habits.

Rentrak is partnering with Sinomonitor, a Chinese market researcher, to create the new Beijing-based Sinotrak. The new company, approved by the Chinese government, will anonymously meaure TV usage, providing more advanced information to networks, stations, advertisers and their agencies. Rentrak said recent figures show China has 1,815 TV stations viewed on about 155 million digital set-top boxes.

Rentrak reported sales of $24.6 million for the fiscal fourth quarter ended March 31 on a net loss of $4.6 million, or 41 cents a share, compared with a net loss of $800,000, or 7 cents a share, for the same period last year. The company said the loss was in part due to its business tied to the declining video-rental industry.

Read more at OregonLive.com.

{biztweet}rentrak{/biztweet}

 

More Articles

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS