Home Must Reads Ensequence adds $26M in backing

Ensequence adds $26M in backing

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Must Reads
Friday, May 11, 2012

Ensequence raised an additional $26 million to expand its interactive TV business.

The onetime Portland-based company still has most of its employees here.

Today’s investment comes from Myrian Capital, a family investment fund chaired by Mike Mathile. It enables "aggressive growth in technology and product divisions" based in Portland, according to the company.

Ensequence’s technology enables viewers to respond to what they see on the screen. Programmers and advertisers are attracted by the opportunity to engage viewers more deeply and collect more information about who’s watching and what interests them.

Read more at OregonLive.com.

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