Portland company debuts new form of campaign ad

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Wednesday, May 09, 2012

Portland startup Swyper landed mayoral candidate Eileen Brady as its first political client.

The company makes a new form of campaign advertising that it hopes will make it big in the presidential election.

A Swyper is a sticker that attaches to a car or bicycle. Unlike other bumper stickers, Swypers attach to the rear windshield wiper blades, making for a, literally, moving campaign. 
According to Swyper co-founder Mike Gold, they don’t ruin a vehicle’s finish and the face plates are easy to exchange for the next fad that catches your fancy.
“We see it as a way that you can show support for sports, politicians…,” Gold said. “You could have your Oregon Ducks Swyper on the night of a game then the next day you can go back to supporting your political candidate.”

Read more at KATU News.

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