Starbucks drops bugs

| Print |  Email
Must Reads
Friday, April 20, 2012
Starbucks is replacing the cochineal beetle coloring of its Strawberry Frappuccinos with tomato-based extract in response to a recent public relations uproar.

Starbucks made the original switch away from artificial coloring in January, when it aggressively moved away from the use of any artificial ingredients in its food and drinks. Starbucks has worked diligently to improve the quality of its menu. But the backlash came just a few months later, when a vegan Starbucks barista alerted a vegan blogger of the change.
At least one consultant thinks Starbucks acted quickly and decisively. "That's pretty quick when it come to companies making major changes in ingredients," says management strategist Barbara Brooks. "They were aggressive and didn't set up a commission with recommendations eight months later."

Read more at USA Today.

{biztweet}starbucks beetle{/biztweet}

 

More Articles

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

Change at the pump?

The Latest
Tuesday, May 26, 2015
001thumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.


Read more...

Frothy Battle

June 2015
Friday, May 22, 2015
BY ROBERT MULLIN

Latest development in Nestlé plant saga sparks debate about the value of water.


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

The Green Paradox

June 2015
Friday, May 22, 2015
BY EMILY LIEDEL

Inside the topsy-turvy world of corporate sustainability rankings.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS