Adidas to cut product offering by 25 percent

| Print |  Email
Must Reads
Friday, April 13, 2012
Adidas plans to cut the number of products it produces by as much as 25%, according to chief executive Herbert Hainer.

 

Hainer said the company currently sells 46,897 different lines of products, which is far too many to manufacture and market efficiently. 
He said the top 20 percent of the company's products account for 80 percent of its sales. 
The president of Portland-based Adidas America, Patrik Nilsson, said Thursday the product-line reduction will bring greater focus to the company's overall mission -- and profitability.

Read more at OregonLive.com.

{biztweet}adidas product{/biztweet}

 

 

More Articles

5 companies react to lower fuel prices

The Latest
Thursday, January 15, 2015
thumb-shutterstock 233787049BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Consumers love the savings they get from low oil prices, but how has business been affected?


Read more...

Help Wanted: Poached Jobs aids restaurateurs

March 2015
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

“We thought there was room for something new.”


Read more...

A legislative preview — and celebration

Linda Baker
Friday, January 23, 2015
012315-speaker-thumbBY LINDA BAKER | OB EDITOR

The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.


Read more...

Closing the Gap: The two Oregons and the way forward

February 2015
Monday, January 26, 2015
BY JOE CORTRIGHT

"Nostalgia is not an economic strategy."


Read more...

Labor Pains

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN

Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.


Read more...

The Human Factor

February 2015
Monday, January 26, 2015
BY BRIAN LIBBY

Matt French opens up South Waterfront.


Read more...

5 schools helping students crack code

The Latest
Thursday, January 29, 2015
codeduthumbnailBY JACOB PALMER | OB DIGITAL NEWS EDITOR

As the costs of college mount, and as employer demand for software developers soars, coding schools and classes are popping up everywhere.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS