Home Must Reads Adidas to cut product offering by 25 percent

Adidas to cut product offering by 25 percent

| Print |  Email
Must Reads
Friday, April 13, 2012
Adidas plans to cut the number of products it produces by as much as 25%, according to chief executive Herbert Hainer.

 

Hainer said the company currently sells 46,897 different lines of products, which is far too many to manufacture and market efficiently. 
He said the top 20 percent of the company's products account for 80 percent of its sales. 
The president of Portland-based Adidas America, Patrik Nilsson, said Thursday the product-line reduction will bring greater focus to the company's overall mission -- and profitability.

Read more at OregonLive.com.

{biztweet}adidas product{/biztweet}

 

 

More Articles

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS