Tuesday, April 10, 2012
[Audience Impression Metrics] is being used at some malls in New York, San Francisco and Chicago. It's also now being tested at the Rose Garden and one area mall could be using it by summer.
At a mall, the software can tell how long a person is looking at a digital kiosk. It can tell if the person is a man or women, and their approximate age.
With that knowledge, specific ads will pop-up or perhaps an ad targeted to a sale at the mall.
Read more at KGW.