Tuesday, April 10, 2012
Haralee Weintraub's women's sleepwear line markets to women experiencing menopausal symptoms, a growing market.
The niche retailer, also named Haralee, sells pajamas and nightgowns made from lightweight fabric meant to soak up sweat.
As more and more baby boomers head into menopause, it's tapping a growing -- and increasingly tech-savvy -- market. It registers many of its sales in the middle of the night, presumably from customers hunting for a way to get a good night’s sleep. The expanding population is also driving more conversations about menopause and other women's health concerns, a crucial way for Haralee to take advantage of word of mouth marketing, Weintraub said.
Read more at OregonLive.com.