Home Must Reads Clackamas County startup markets to menopausal women

Clackamas County startup markets to menopausal women

| Print |  Email
Must Reads
Tuesday, April 10, 2012

Haralee Weintraub's women's sleepwear line markets to women experiencing menopausal symptoms, a growing market.

The niche retailer, also named Haralee, sells pajamas and nightgowns made from lightweight fabric meant to soak up sweat. 
As more and more baby boomers head into menopause, it's tapping a growing -- and increasingly tech-savvy -- market. It registers many of its sales in the middle of the night, presumably from customers hunting for a way to get a good night’s sleep. The expanding population is also driving more conversations about menopause and other women's health concerns, a crucial way for Haralee to take advantage of word of mouth marketing, Weintraub said.

Read more at OregonLive.com.

{biztweet}haralee{/biztweet}

 

More Articles

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS